The IncrediMetals programme is based on a system whereby the participant sells an Internet subscription directly to the consumer. This system is commonly referred to as Classical Direct Selling and, in strong contrast to Network Marketing, allows the participant the opportunity to earn a rebate only on the sales made directly by such participant. At IncrediNet a sale constitutes 1 months Internet access. The participant will therefore receive a rebate each month.

Consumers recruited by participants of the IncrediMetals programme become members of the IncrediVIP programme and are able to participate in the Network Marketing system offered to IncrediVIP members.

The World Federation of Direct Selling Associations is a worldwide body established for the protection of consumers and members of the direct selling industry. In South Africa, the WFDSA is represented by the local Direct Selling Association which was established in 1972. The DSA obliges members to observe the guidelines of the Direct Selling Code of Conduct which was launched in December 1995. The code, which was developed in conjunction with the Consumer Affairs Committee is now administered by an Independent Code Administrator.